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In 1873, an unofficial ranking ranked Verzenay among the top 3 crus of Champagne. For this reason, the Labruyère family who is also the owner of the famous burgundy Domaine Jacques Prieur. chose the village of Verzenay in the Montagne de Reims to start their own winery in Champagne.
As "Récoltant-Manipulant", the Labruyère family very quickly opted for sustainable and terroir-driven agriculture, an important pillar in the family's values. The terroir of Verzenay consists of a clayey-calcareous subsoil combined with a north-facing slope.
This combination makes it a unique terroir that gives the wines their unique typicity. The 6.6 hectares of the winery are planted with 71% Pinot Noir and 29% Chardonnay.
The Pinot Noir brings complexity, structure and intensity to the wines in connection with the terroir, while the Chardonnay provides a mixture of citrus and toasty aromas.
At J.M. Labruyère attaches great importance to organic viticulture and therefore the conversion of the company to organic in 2020 was the logical step.
Biodiversity also plays a role at Labruyère. You will find various beehives between the slopes, which have been perfectly implemented in the natural cycle. In order to respect the identity of the terroirs, each plot is pressed and vinified individually.
The aging takes place in stainless steel tanks, demi-muids, or in wooden barrels (some come from Domaine Jacques Prieur). They mature on the yeast for at least 3 - 5 years, are dosed low and great care is taken when selecting the reserve wines.
The vintage champagnes are even given up to 10 years to mature on the yeast. After disgorging, the wines rest in the cellar for another 8 months before they are sold.